digital marketing trends in 2022: top 5 digital marketing trends to follow
The world is continuously changing and businesses are becoming more and more dynamic. The only thing which remains constant is the change. Change is the need of the hour. For every marketer as the ways of marketing are changing and new digital marketing trends are coming up. The duty of the marketers is to reach wherever the customers are. Here are the digital marketing trends for 2022, given by famous marketers.
|Table of Contents|
|4||Automated and personalised email marketing|
|5||Zero and first-party data|
|10||Supply chain buffering|
|14||CSR and non-profit actions|
Technical digital marketing trends in 2022
1. Artificial Intelligence
Artificial Intelligence (AI) is the biggest upcoming digital marketing trend for 2022, and number 1 on our list. About 60% of the users interact with AI chatbots for solving queries across multiple apps and websites. Digital marketers have an amazing opportunity to exploit this hi-tech tool.
In brief, AI is actually a complex algorithm that teaches itself by looking at vast numbers of data about a certain field or topic and learns the patterns that work the best. AI can do a variety of tasks and operate as an extension for any digital marketer who understands how to use it. It is economical, accurate, and very effective. After seeing so many large firms utilize these technologies, every team should have a strategy in place to include AI into their toolkit.
2. WhatsApp Marketing
WhatsApp Marketing has proved to be one of the biggest & must-use digital marketing trends in 2022. Today everyone has at least one WhatsApp account and for some people is the only social media app used by them, especially in countries like India. WhatsApp has completely changed the way businesses now reach & engage with their customers. Now businesses can personally message on an app that is used by mostly all age groups and always checked multiple times in a day. And marketers do not need to creep out the consumer because you will reach them through a WhatsApp Business Account which helps them trust the business and business’ credibility.
You can take orders from consumers, inform them about the status of their orders and even receive & make payments! Pretty much why it is one of the best digital marketing trends to be adopted in 2022.
3. Voice search may be the new dark horse
Marketing experts feel that voice search will be a booming digital marketing trend in 2022, particularly due to the products like Alexa and Siri.
The bad thing about voice search is that it does not produce any clicks, so digital marketers find it difficult to find out true click rates. And unfortunately, there’s no way, for now, to analyze traffic from voice search with tools such as Google Analytics or Google Search Console. In case it ever happens, it will be a breakthrough for digital marketers.
4. Automated and personalized email marketing
Email Marketing has been pervasive for digital marketers. But there is supposed to be some updates that have made it in our list of digital marketing trend for 2022.
About 60% of the users interact with AI chatbots for solving queries across multiple apps and websites. Accordingly, digital marketers have an amazing opportunity to exploit this hi-tech tool. In brief, Ai is actually a complex algorithm that teaches itself by looking at vast numbers of data about a certain field or topic and learns the patterns that work the best. AI can do a variety of tasks and operate as an extension for any digital marketer who understands how to use it. It is economical, accurate, and very effective. After seeing so many large firms utilize these technologies, every team should have a strategy in place to include AI into their toolkit.
5. Zero and First-Party Data
Google would be launching third-party cookies in 2023, which will enhance consumers’ privacy.
This means that companies must integrate data collection methods that prioritize consumer privacy. So their campaigns in 2022 should help them to create first-party data, so they do not have to rely on others’ data as much; like email, newsletters, social media.
Chatbots are one of the best ways to keep your customers engage and let them have a sense that their grievance has listened. Therefore, they are very-very helpful for one-person companies and small shop owners.
Non-Technical digital marketing trends in 2022
Metaverse is sought of life stimulator and has great potential in the future. If Metaverse is liked by the general public, then Metaverse would have a lot of engagement. “Where people go, marketers reach”.
It will be a great place to advertise as all the focus of an individual would be on the advertisement and therefore they would be more effective.
8. Gender Neutrality
The difference between men and women has been constantly decreasing since the 21st century, some companies like Old Navy and Pacific Sunwear released gender-neutral clothing collections.
This trend toward inclusivity is ongoing. the marketers should keep this fact in mind. In fact, some companies like JCPenney launched clothes for kids with disabilities.
9. Influencer Marketing
The best thing about influencer marketing is that an individual himself goes and sees a person whom he admires and all this makes marketing and communication much more effective. But the marketers should be very-very cautious in choosing the influencer. There was distrust in the community of the influencer last year. However, things have improved now.
10. Supply Chain Buffering
The marketers should align marketing goals with stock capacity. Suppose the company is not able to meet the demand, then the customer will make a bad image of the company. He would avoid such companies when purchasing next time, as the consumer had an impression that the company. As a result, the customer has a bad impression and the impression is that the company did not fulfill their promise, and they kept me waiting.
11. YouTube Shorts
Last year, the world’s biggest video sharing platform “YouTube” added a new feature known as Shorts where o person can make and upload a video in less than 1 minute. It is one of the emerging ways to market products and services, it can be even done with the help of influencers. Consequently, this digital marketing trend for 2022 can’t be ignored at all.
12. Video Marketing
The 5G will improve take the video streaming to a next level. Undoubtedly, Video marketing will be one of the biggest digital marketing trends of 2022. If you are a marketer and you aren’t creating marketing videos yet, you should definitely consider expanding your digital strategy.
Bonus Digital Marketing Trends for 2022
13. Simple Content
The internet is flooded with information and content. As a result, customers have a long list of content to choose from. One way to stand out is writing clear, crispy, and simple content.
14. CSR and Non-Profit Actions
People are crazy about good companies. Likewise, Tata and the whole world idealizes Tata group and Honourable Sir Ratan Tata. This pretty well explains why such activities make trends. Such things will continue making the digital marketing trend of 2022.